Eagle Outdoor Advertising

“Memorable artwork is rarely dreamed up in the middle of the night. Producing impressive designs is a process of creating multiple ideas for a client, hard work, and distilling that work into one effective billboard." - Dan Walcott

Call Now: 1-800-867-4467

Creative Advertising for Northern Indiana

Artwork

We provide artwork for our clients. If you agree to a year commitment, we will draw your designs for free.  Email us logos, high res photos, and or text ideas. If you only have an idea drawn on a napkin, that can work as well for us to start your promotion.

For those who have their own artwork, we will need the following specifications:

 

Q: If I have a custom board, what size should I do it?

A: Set your artwork up to scale. We prefer 1/2"=1'. For Example, if you need a 9 foot by 27 foot, set it up as a 4.5"x13.5". You could also do it as a 3"x9" or a 1"x9". If your artwork is vector, it really doesn't matter as long as the file is in scale. If it is photographic, don't go too small. Keep in mind that if it looks blurry or bitmapped on the screen, it will look twice as bad when printed bigger.

 

Q: What DPI do I scan my photographs?

A: Scan your images at 300 to 600dpi. Keep your file size is between 20-50megs. Anything under is usually too low res. Anything over is usually going overboard and we will bring the image size down to a workable size. When you scan anything small use a higher DPI and increase the percentage. For example, when scanning a slide or a small logo, scan them at 600 to 1200dpi at 200%. When scanning a large image, use a lower DPI. For example, when scanning an 8x10 photo, scan it at 300 to 600dpi at 100%.

 

Q: Do you accept the new version of _______ software?

A: We keep up to date on new releases of software. The only software we do not accept is Adobe Page Maker and any Microsoft software. Pagemaker and Microsoft software do not offer custom page sizes to accommodate our printers.

 

 

Q: Would you rather have CMYK, RGB, or Pantone colors?

A: We would rather have Pantone colors. Use Pantone for all your solid colors. If we don't have Pantone numbers to match to, then we will use a hard copy as a color refrence. If we have no hard copy, we will match to what we think looks good. If you can't use Pantone, we would prefer CMYK over RGB. Our printers print CMYK and when we convert RGB images to CMYK, the color changes.

 

Q: What Pantone style do I use?

A: We have just about every pantone book to match to. If it has a number, we can match it. The only Pantone we can't recreate is Dayglo.

 

Q: Will you accept a PDF, TIFF, EPS, or a JPEG?

A: We can make all of these formats work. But, we are limited on what we can do with the color. We recommend original files. Don't flatten, condense, or convert it. If it was done in Photoshop, send the layered Photoshop file. Quark, send the layout in Quark along with all fonts, pictures, and logos. The only time it is OK to condense a file is if you are Zipping or Stuffing a file. You can also convert the fonts to curves or paths instead of sending fonts.

 

Q: Can I email my artwork?

A: If you email us artwork, send a fax or some sort of hard copy to make sure the layout hasn't changed. Files sometimes get damaged or distorted during transfer.

 

Q: What type of file do you prefer?

A: We can work with just about anything except Pagemaker and Microsoft Software.

 

Q: Will I get a better output if I sent my artwork on disk?

A: Depends on how much you have to compress your artwork when sending it. If you send your file via email, you are limited to your file size. If the artwork is all vector, then email is perfect. If the artwork includes pictures or scanned images, you sometimes have to compromise quality to get a file that is low enough to be emailed. We prefer a disk or file upload.

 

Q: Can I use the images from my Digital Camera?

A: Usually, unless it is a professional camera, pictures are too low res to use from a digital camera. Even at the highest quality, images taken are usually bitmapped and blurry.

 

Q: Can I use a picture I found on a web site?

A: No. Pictures from a web site will be too low res. They are done at 72dpi and made for web sites, not billboards. Another reason is that some images on the web are copyrighted and are not for public use.

 

Q: If I purchase a photograph from the internet or a stock photography book, what should I get?

A: Always get the highest version they offer. Try to avoid anything under 150dpi. Bigger is always better.